WENCHANG ZHANG
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Wenchang Zhang   张文昌

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I am an Assistant Professor at Kelley School of Business, Indiana University. My research interests lie in online marketplace design and operations. My current work focuses on information design and growth in two-sided marketplaces. I received my Ph.D. in Operations Management at Robert H. Smith School of Business, University of Maryland, co-advised by Wedad J. Elmaghraby and Kostas Bimpikis (Stanford). 

Working Papers

1. "Reducing Traffic Incidents in Meal Delivery: Penalize the Platform or its Independent Drivers?" with Christopher S. Tang, Liu Ming, and Yue Cheng. [SSRN]
​2. “Marketplace Expansion through Marquee Seller Adoption: Externalities and Quality Implications,” with Wedad Elmaghraby and Ashish Kabra. 
Reject & Resubmit, Management Science. [SSRN]
  • Keynote presentation at 2021 INFORMS Workshop on Market Design (by Wedad Elmaghraby)
  • Selected for presentation at 2021 Wharton Empirical OM Workshop
3. "The Sales Impacts of Traffic Acquisition Promotion in Live Streaming Commerce," with Chewei Liu, Liu Ming, and Yue Cheng. 
Major revision, 
Production and Operations Management​. [SSRN]

​Publications

1. “Information Provision in Two-Sided Platforms: Optimizing for Supply,” with Kostas Bimpikis and Yiangos Papanastasiou. 
Management Science, forthcoming
. [SSRN] 
2. “Managing Market Thickness in Online Business-to-Business Markets,” with Kostas Bimpikis, Wedad Elmaghraby, and Ken Moon. 
​
Management Science, 66(12), December 2020. [SSRN]
  • 1st Place, 2017 IBM Service Science Best Student Paper Award
  • Finalist, 2018 POMS SC College Best Student Paper Competition
  • Selected for presentation at 2017 Wharton Empirical OM Workshop
  • Media coverage: How retailers can make more money in online auctions. Phys.Org
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