WENCHANG ZHANG
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Wenchang Zhang   张文昌

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SSRN Profile
I am an Assistant Professor at Kelley School of Business, Indiana University. My research interests lie in online marketplace design and operations. My current work focuses on information design and growth in two-sided marketplaces. I received my Ph.D. in Operations Management at Robert H. Smith School of Business, University of Maryland, co-advised by Wedad J. Elmaghraby and Kostas Bimpikis (Stanford). 

Working Papers

1. "Reducing Traffic Incidents in Meal Delivery: Penalize the Platform or its Independent Drivers?" with Christopher S. Tang, Liu Ming, and Yue Cheng. [SSRN]
​2. "The Sales Impacts of Traffic Acquisition Promotion in Live Streaming Commerce," with Chewei Liu, Liu Ming, and Yue Cheng. 
Major revision, 
Production and Operations Management​. [SSRN]
3. “
Marketplace Expansion through Marquee Seller Adoption: Externalities and Quality Implications,” with Wedad Elmaghraby and Ashish Kabra. 
Minor Revision, Management Science. [SSRN]
  • Keynote presentation at 2021 INFORMS Workshop on Market Design (by Wedad Elmaghraby)
  • Selected for presentation at 2021 Wharton Empirical OM Workshop

​Publications

1. “Information Provision in Two-Sided Platforms: Optimizing for Supply,” with Kostas Bimpikis and Yiangos Papanastasiou. 
Management Science, forthcoming
. [SSRN] 
2. “Managing Market Thickness in Online Business-to-Business Markets,” with Kostas Bimpikis, Wedad Elmaghraby, and Ken Moon. 
​
Management Science, 66(12), December 2020. [SSRN]
  • 1st Place, 2017 IBM Service Science Best Student Paper Award
  • Finalist, 2018 POMS SC College Best Student Paper Competition
  • Selected for presentation at 2017 Wharton Empirical OM Workshop
  • Media coverage: How retailers can make more money in online auctions. Phys.Org
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