WENCHANG ZHANG
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Wenchang Zhang   张文昌

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I am an Assistant Professor at Kelley School of Business, Indiana University. My research interests lie in online marketplace design and operations. My current work focuses on information design and growth in two-sided marketplaces. I received my Ph.D. in Operations Management at Robert H. Smith School of Business, University of Maryland, co-advised by Wedad J. Elmaghraby and Kostas Bimpikis (Stanford). 

Working Papers

​1. “Marketplace Expansion through Marquee Seller Adoption: Externalities and Quality Implications,” with Wedad Elmaghraby and Ashish Kabra. 
Reject & Resubmit at Management Science. [SSRN]
  • Keynote presentation at 2021 INFORMS Workshop on Market Design (by Wedad Elmaghraby)
  • Selected for presentation at 2021 Wharton Empirical OM Workshop
2. “Information Provision in Two-Sided Platforms: Optimizing for Supply,” with Kostas Bimpikis and Yiangos Papanastasiou.
​Minor revision at Management Science
. [SSRN] 
3. "
The Sales Impacts of Traffic Acquisition Promotion in Live Streaming Commerce," with Chewei Liu, Liu Ming, and Yue Cheng. 
Under review at 
Production and Operations Management​. [SSRN]

​Publication

1. “Managing Market Thickness in Online Business-to-Business Markets,” with Kostas Bimpikis, Wedad Elmaghraby, and Ken Moon. 
​
Management Science, 66(12), December 2020. [SSRN]
  • 1st Place, 2017 IBM Service Science Best Student Paper Award
  • Finalist, 2018 POMS SC College Best Student Paper Competition
  • Selected for presentation at 2017 Wharton Empirical OM Workshop
  • Media coverage: How retailers can make more money in online auctions. Phys.Org
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