WENCHANG ZHANG
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Wenchang Zhang   张文昌

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I am an Assistant Professor at  Kelley School of Business, Indiana University. My research interests lie in online marketplace design and operations. My current work focuses on information design and growth in two-sided marketplaces. I received my Ph.D. in Operations Management at Robert H. Smith School of Business, University of Maryland, co-advised by Wedad J. Elmaghraby and Kostas Bimpikis (Stanford). 

Working Paper

1. “Information Provision in Two-Sided Platforms: Optimizing for Supply,” with K. Bimpikis and Y. Papanastasiou.
​Major revision at Management Science
. [SSRN] 

​Publications

2. “Managing Market Thickness in Online Business-to-Business Markets,” with K. Bimpikis, W. J. Elmaghraby, and K. Moon. 
​
Management Science, 66(12), December 2020. [SSRN]
  • 1st Place, 2017 IBM Service Science Best Student Paper Award
  • Finalist, 2018 POMS SC College Best Student Paper Competition
  • Selected for presentation at 2017 Wharton Empirical OM Workshop
  • Media coverage: How retailers can make more money in online auctions. Phys.Org
1. “Accelerating the Adoption of Bundled Payment Reimbursement Systems: A Data-Driven Approach Utilizing Claims Data,” with M. Bjarnadóttir, R. Proaño, D. Anderson, and R. Konrad. 
​
IISE Transactions on Healthcare Systems Engineering, 8(1), 2018. [Link]

Work in Progress

​1. “Marketplace Expansion by Marquee Sellers Adoption” with W. J. Elmaghraby and Ashish Kabra. Draft available upon request
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