WENCHANG ZHANG
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Wenchang Zhang   张文昌

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I am an Assistant Professor at the Kelley School of Business, Indiana University, and a Research Fellow with the Institute for Environmental and Social Sustainability. My research interests lie in the design and operations of online marketplaces and platforms, as well as their social implications.
​I received my Ph.D. in Operations Management from Robert H. Smith School of Business, University of Maryland, co-advised by Wedad J. Elmaghraby and Kostas Bimpikis (Stanford). 

Working Papers

1. "When Workloads Are Emotional Labor: An Empirical Study of Livestreaming Productivity," with Feifei Song, Shenyang Jiang, and Ken Moon. [SSRN]
​2. "Restaurant Density and Delivery Speed in Food Delivery Platforms," with Zhanzhi Zheng and Ruomeng Cui.  [SSRN]
Reject & Resubmit, Operations Research.
  • Finalist, 2024 POMS College of Operational Excellence Junior Scholar Best Paper Competition.
  • Selected for presentation at Wharton Empirical OM Workshop 2022, Marketplace Innovation Workshop 2022, KDD 2023.
3. "Omnichannel Operations in On-Demand Delivery Platform with Buy-Online-and-Pick-up-in-Store," with Yu Guo, Fei Gao, and Liu Ming. [SSRN] 
Major Revision, Manufacturing & Service Operations Management.
  • 3rd Place, 2024 POMS-China Best Student Paper (for Yu Guo).
4. "Reducing Traffic Incidents in Meal Deliveries: Penalize the Platform or its Independent Drivers?" with Christopher S. Tang, Liu Ming, and Yue Cheng. [SSRN]
Major Revision, Manufacturing & Service Operations Management.
  • Media coverage: How to Reduce Food-Delivery Collisions, UCLA Anderson Review​.

​Publications & Accepted Papers

4. “Marketplace Expansion Through Marquee Seller Adoption: Externalities and Reputation Implications,” with Wedad Elmaghraby and Ashish Kabra. [PDF] [SSRN]
Management Science, forthcoming.
  • Keynote presentation at INFORMS Workshop on Market Design 2021 (by Wedad Elmaghraby).
  • Selected for presentation at Wharton Empirical OM Workshop 2021.
  • Media: Maryland Smith Research.
​3. "The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce," with Chewei Liu, Liu Ming, and Yue Cheng. [SSRN]
Production and Operations Management​, forthcoming. 

2. “Information Provision in Two-Sided Platforms: Optimizing for Supply,” with Kostas Bimpikis and Yiangos Papanastasiou. [SSRN] 
Management Science, 70(7), July 2024.
  • Media: 运筹OR帷幄.
1. “Managing Market Thickness in Online Business-to-Business Markets,” with Kostas Bimpikis, Wedad Elmaghraby, and Ken Moon. ​[SSRN]
​Management Science, 66(12), December 2020. 
  • 1st Place, 2017 IBM Service Science Best Student Paper Award​; Finalist, 2018 POMS College of Supply Chain Management Best Student Paper Competition.
  • Selected for presentation at Wharton Empirical OM Workshop 2017, Marketplace Innovation Workshop 2017.
  • Media: How retailers can make more money in online auctions Phys.Org.
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